With Heat for Need Asphaltgold uses the hype around sneakers to support projects for a good cause. Our community has the chance to buy in-store already sold out models in selected sizes at the current price and does good in the process. The proceeds go to a selected organization, a charitable project or an NGO. Currently we support the Foundation Against Racism, organizer of the International Weeks Against Racism.
"Anti-racism is a matter of the heart for Asphaltgold, because it concerns us all. As a group with a cosmopolitan corporate philosophy, the equal and fair treatment of all people and peaceful coexistence is a cornerstone of living together. There is no place for racism! For several years, Asphaltgold has used the momentum of Black Friday to give space to the issue of anti-racism and to take a clear position, and since 2021, all proceeds from our Heat For Need charity have gone to the Foundation for International Weeks Against Racism."
To participate in Heat for Need and buy shoes through it, you need to be within the radius of our store in Darmstadt - on the window you will find a QR code that leads to the selection in the store. All proceeds go to the good cause and support our current project.